New Orleans Jazz & Heritage Fest

Identity Rebrand Package


Rebranding the New Orleans Jazz and Heritage Festival I focused on there key cultural impacts. I studied traditional design motifs and modernized them. The festival aesthetic harkens back to jazz history but also finds way to include modern pop hits.

Identity Concepting

Logo Flexibility 

Type System and Studies

*vectorizing old lost type from foundry sheets from 1900’s

System Color Scheme

Wayfinding Design

Apparel Design

Advertising & Branding 

Ticket Design