Flounders


New Orleans Jazz & Heritage Fest


Identity Rebrand Package


2020

Rebranding the New Orleans Jazz and Heritage Festival I focused on there key cultural impacts. I studied traditional design motifs and modernized them. The festival aesthetic harkens back to jazz history but also finds way to include modern pop hits.

Identity Concepting




Logo Flexibility 




Type System and Studies



*vectorizing old lost type from foundry sheets from 1900’s


System Color Scheme



Wayfinding Design




Apparel Design




Advertising & Branding 



Ticket Design