2022
Alma
*Brand Identity System
*Brand Strategy
*Signage
*Print Collateral
*Environment Design
*
In partnership with Polygraph as a Mid Designer (Brand).
Alma is our Muse. She is a juxtaposition. Unpretentious and upscale, as alluring as she is Welcoming.
An ego-less beacon of San Diego cool
at the intersection of work and play.
In a design-forward space that is both luxe and inviting, we bring a cool factor to downtown San Diego that attracts modern travelers, savvy professionals and local explorers alike. No fuss, no ego — just an authentic local connection and a genuine good time.
In a design-forward space that is both luxe and inviting, we bring a cool factor to downtown San Diego that attracts modern travelers, savvy professionals and local explorers alike. No fuss, no ego — just an authentic local connection and a genuine good time.
![](https://freight.cargo.site/t/original/i/2f8e8a4379d4c29fd77fdb871ae3ada1812328a98741d79377ec333fbd715ca4/Screen-Shot-2022-05-03-at-7.54.07-PM.png)
![](https://freight.cargo.site/t/original/i/95d1ed1a40c1781b07d088fad4547754944cbf4d7bb70d83fa998b6f48e665bc/Screen-Shot-2022-10-04-at-9.52.44-AM.png)
![](https://freight.cargo.site/t/original/i/8d0bb227f6740ed44afcd67b02e212924e75799d648ba3a747cab7f63ce2f300/Screen-Shot-2022-10-04-at-9.52.35-AM.png)
![](https://freight.cargo.site/t/original/i/566f4bae4969aaa356f388b27d9442df9d998a2830bef6c8d240fcf7ceca9baa/Screen-Shot-2022-10-04-at-9.51.31-AM.png)
![](https://freight.cargo.site/t/original/i/56e8fe97e566b0ea337705c257e0b9ad5be493aceeb0c033faa8d50db46943d3/Screen-Shot-2022-10-04-at-10.04.10-AM.png)
![](https://freight.cargo.site/t/original/i/7dc7df3460f6560b60fa6934ea8d54d29bd3a30e9b66bcff9b55d0d730e93e77/Screen-Shot-2022-10-04-at-10.04.53-AM.png)
![](https://freight.cargo.site/t/original/i/d9801dc453c975b83b272cd52c85800693261ffbc81d974a8cc6e00bc9eea07b/Screen-Shot-2022-10-04-at-10.06.34-AM.png)
![](https://freight.cargo.site/t/original/i/fcbc4df6777a636f0e111ebb10b9876e2c4ebd7915f4237ae000f4423467a563/Screen-Shot-2022-10-04-at-10.04.30-AM.png)
![](https://freight.cargo.site/t/original/i/768282f878876937f43745a832c26110cc07b7af4c62c39431567e9698cf9564/Screen-Shot-2022-10-04-at-10.05.07-AM.png)
![](https://freight.cargo.site/t/original/i/33e17ec0990e8c8e02f2994a2fd41cbd7f04d9414af36de0660ccb85947dd8f1/Screen-Shot-2022-10-04-at-10.05.14-AM.png)
![](https://freight.cargo.site/t/original/i/53ffb97917beadd320db445eea9433434eaad098620dca4fd043aed55d71fc52/Screen-Shot-2022-05-03-at-7.55.38-PM.png)
02
Desiging within at
Café de Alma
An open, breezy, all day cafe vibe with a small plate menu that transitions from morning to evening to meet the needs of both travelers as well as locals who want a less formal dining experience than the upstairs that is still special.
![](https://freight.cargo.site/t/original/i/4d425df6788272e9cd5f22796515a0b4211bc855172c7284302076e80aa6e689/Screen-Shot-2022-10-04-at-9.50.44-AM.png)
![](https://freight.cargo.site/t/original/i/2ed0488383e1eb16d226d7c387839e71967cec1fe4ebdc8597f84622291f2389/Screen-Shot-2022-10-04-at-10.42.30-AM.png)
![](https://freight.cargo.site/t/original/i/9c8362a4e5edc027ffe48985845bdf9863300cff2f261da33760eb8ba2d4d8a8/Screen-Shot-2022-10-04-at-10.43.58-AM.png)
![](https://freight.cargo.site/t/original/i/f1f23ace690cfa5a1ab5e2c56dca870efdcd461335df90092f90f81509644ebf/Screen-Shot-2022-10-04-at-10.44.43-AM.png)
![](https://freight.cargo.site/t/original/i/136823ba39fb322eb3fd79f53d170f492ea86985ff5073ae124b4b67e02b1fe9/Screen-Shot-2022-10-04-at-9.57.15-AM.png)
![](https://freight.cargo.site/t/original/i/d835bca72e5ea7c58b77d484c351368ce4b5e071de1d930263328a08064a7a71/Screen-Shot-2022-10-04-at-9.57.40-AM.png)
03
Desiging within at Leave of Absence: Poolside at Alma
Desiging within at Leave of Absence: Poolside at Alma
A sunny, open, all day poolside experience with a wood fire pizza menu for free souls. The poolside vibe can carry into the evening for both travelers as well as locals who are looking for a poolside escape.
![](https://freight.cargo.site/t/original/i/edf26fc5f6bfa743ef710db27ecca912eca39123bcad5833aea358ae94929d52/Screen-Shot-2022-10-04-at-9.54.15-AM.png)
![](https://freight.cargo.site/t/original/i/d56dcfabae32d8729ec2c3ef96eb9eac316c6fc90074e3edfdce4c9b7c773a73/Screen-Shot-2022-10-04-at-9.55.15-AM.png)
![](https://freight.cargo.site/t/original/i/8bfd456d48dd022fef350aa138b1fe000f6bf1aa21f00875df0f52f8d55afc09/Screen-Shot-2022-10-04-at-9.55.34-AM.png)
![](https://freight.cargo.site/t/original/i/506ff4381a536babd1eaf9d70f338df0a208e6b530fc3ec6d51f2011961fbe91/Screen-Shot-2022-10-04-at-9.55.28-AM.png)
![](https://freight.cargo.site/t/original/i/fbeff4209a452e053f9b511c601621542b26114949eabd5ec8a262732e5261bd/Screen-Shot-2022-10-04-at-9.55.49-AM.png)
![](https://freight.cargo.site/t/original/i/5dfee793048847a55bb45038a92376c5d783c993ea1b5f46059c4a3c4f80b58d/Screen-Shot-2022-10-04-at-9.56.02-AM.png)
![](https://freight.cargo.site/t/original/i/c1c11a0c4ba2afca2fdcc5d231dc6caab74befa7ce5c578284af891f198fbc59/Screen-Shot-2022-10-04-at-9.56.10-AM.png)
![](https://freight.cargo.site/t/original/i/73b398c07fddfde67d6b061c4aed3f6551fe316371bdac044d1694027739274c/Screen-Shot-2022-10-04-at-9.56.27-AM.png)