Allentown Art Museum

Identity Rebrand Package


I created a comprehensive brand package reflecting on the museum's art collection and Allentown's cultural background. The design package takes into consideration the culture and climate of Allentown. This meaning I worked with bilingual design, environmental design, web/app design, lastly the important branding moments inside and outside of the museum.

Identity Concepting

Primary and Secondary Identity Design

Outside the Museum

Flag Post Designs + Community sticker program
* bilingual design

Inside The Museum 

Gallery Brochure design + Ticket stub design
* bilingual design

AAM Website